The first half of 2025 was marked by intensive promotional activities in the digital space. Continuing its strategy of promoting the region through online channels, PROT focused on projects that increase the region’s recognition as an attractive tourist destination.

Below we present selected initiatives implemented during this period.

Copernicus Trail – social media campaign

As part of its cooperation with partners from the Warmian-Masurian and Kuyavian-Pomeranian provinces, the Pomorskie Tourist Board carried out a campaign promoting places and attractions located on the Copernicus Trail. The activities were carried out on the Facebook and Instagram profiles of the Copernicus Trail – Constellation of Places, Mazury.travel, and Pomorskie.travel.

Campaign results: reached 1.4 million users, over 5 million post views, over 230,000 promotional video views, and nearly 70,000 reactions.

Pomorskie Tours – new booking, analytical, and promotional tools

In the first half of this year, the pomorskietours.pl website was modernized by implementing a new booking system, optimizing UX, and expanding analytics. This allows for more effective monitoring of the effectiveness of marketing activities.

At the same time, new social media campaigns were launched to support the sale of one-day guided tours.

Result: a steady increase in the number of bookings and higher sales year-on-year.

Google Ads Grant – non-profit campaigns

At the beginning of the year, PROT joined the Google Ads Grant program, which enables non-profit organizations to run promotional campaigns.

Results: over 220,000 impressions, 34,000 clicks, advertising equivalent worth USD 38,000.

Pomeranian Tourist Card – sales campaign

As part of online activities, the promotion of the Pomorskie Tourist Card packages continued using Meta Ads and Google Ads. The implementation of advanced analytics on the kartaturysty.pomorskie.travel website and constant campaign optimization contributed to the sale of over 1,200 packages in the first half of 2025.

Kashubian strawberries – seasonal campaign

During the summer season, a campaign was conducted to promote a regional product – Kashubian strawberries. Online activities accompanied the distribution of local delicacies on board LOT Polish Airlines flights on the Gdańsk–Warsaw–Gdańsk route and at Gdańsk airport.

Campaign results: over 200,000 post views, 15,000 video views, hundreds of user reactions.

Summary

The activities carried out in the first half of 2025 confirm the effectiveness of the multi-channel strategy for promoting the Pomeranian region. The use of online tools not only allowed us to reach a wide audience, but also provided real support for the sale of tourism products and services. The continuation of these activities in the coming months remains one of the key elements of PROT’s communication strategy.

In just a moment, on October 1-2, we will meet at the European Solidarity Center for the next Baltic Sea Tourism Forum, and Gdańsk will become the center of discussions about the future of tourism in the Baltic Sea region.

Together, we will focus on the topics of regenerative and data-driven tourism—key directions for the development of the industry. We are expecting record attendance. Registration closed a few weeks ago due to overwhelming interest, but you can still join the waiting list—we encourage you to sign up.

Below you will find detailed information about the Forum, its program, speakers, and event partners.

About the Forum:

The Baltic Sea Tourism Forum (BSTF) is an annual forum of the Tourism Policy Area of the EU Strategy for the Baltic Sea Region, organized continuously since 2008. The aim of this event is to promote dialogue, build consensus, and develop a shared vision of the key challenges related to the development of tourism in the Baltic Sea region.

The Forum contributes significantly to the implementation of the macro-regional strategy and actions adopted by the European Commission, such as the “EU Pathway to Tourism.” The forum attracts key stakeholders in the tourism industry, including representatives of local and regional tourism organizations, regional authorities, local governments, organizations and entities implementing Interreg projects related to tourism, NGOs, and representatives of SMEs operating in the field of tourism.

This year’s agenda and theme:

???? Regenerative and data-driven tourism

BSTF2025 will bring together key industry representatives to discuss the future of sustainable, regenerative, and data-driven tourism in the Baltic Sea region.

Day 1: Regenerative tourism

Day 2: Data-driven tourism

???? Keynote speeches | ???? Good practices | ???? Networking | ???? Masterclasses

???? Forum agenda

???? Reserve list registration

Event organizers:

✅ Coordinators of the Tourism Policy Area of the EU Strategy for the Baltic Sea Region (EUSBSR)

✅ Ministry of Sport and Tourism of the Republic of Poland

✅ LOT Polish Airlines

✅ Pomorskie Tourist Board

✅ Pohjois-Pohjanmaan liitto – Oulu Regional Council (Finland)

✅ European Solidarity Center

with the support of the Interreg Baltic Sea Region program

Date and venue:

???? October 1–2, 2025

???? European Solidarity Center (ECS), pl. Solidarności 1, Gdańsk

Keynote speakers:

???? Anna Pollock, founder of Conscious.Travel

With over 52 years of experience in the tourism industry, Anna is a globally recognized visionary, strategist, and authority. For 15 years, Anna has been setting the direction for regenerative tourism, giving new meaning to how we perceive travel, the social aspects of tourism, and our planet. Her knowledge and approach are not only inspiring, but essential for responsibly shaping the future of tourism.

Anna’s main areas of activity:

• • challenging outdated paradigms – understanding the causes of crises and the need for profound systemic change,

• • empowering local communities – moving from a quantitative model to one that enables communities to develop in harmony with nature,

• • redefining hospitality—as a driving force for landscape restoration, regenerative agriculture, and cultural renewal.

???? Andreas Koch, trainer, sustainable tourism consultant, speaker, and founder of tourythm and Futouris e.V.

With over 25 years of experience, Andreas supports destinations and tourism companies in moving from talking about sustainability to taking real regenerative action. His conviction is clear: tourism has the power to contribute to a better world – as long as we practice it consciously and responsibly.

His speech at this year’s Forum will challenge and inspire us to go beyond “business as usual” and embrace regenerativity as a path of development for the Baltic Sea region and beyond.

Partners of the Baltic Sea Tourism Forum 2025:

1. Ministry of Sport and Tourism of the Republic of Poland

The Ministry of Sport and Tourism is an official partner of BSTF2025. As a key government institution supporting the development of sustainable and innovative tourism in Poland, the Ministry plays an important role in strengthening regional cooperation and shaping future tourism strategies.

Its involvement in this year’s Forum underscores the growing importance of regenerative and data-driven tourism as leading directions for the development of the tourism industry in the Baltic Sea region.

The partnership with the Ministry reflects a shared commitment to developing tourism models that not only minimize negative impacts but actively support the revitalization of local communities and ecosystems, while leveraging data and digital tools to improve decision-making, the quality of tourist experiences, and long-term planning.

The forum is co-financed as part of the project:

“Baltic Tourism Forum 2025 (#BSTF2025) – an international platform for cooperation on regenerative tourism and digital innovation”, co-financed by the Ministry as part of the Tourism Support Program 2025.

2. LOT Polish Airlines

Official carrier of the Baltic Sea Tourism Forum 2025

LOT Polish Airlines is a modern carrier connecting Central and Eastern Europe with the world. Its network includes direct long-haul flights to countries such as the United States, Canada, India, Japan, and South Korea.

The Polish carrier is systematically increasing the frequency of these connections and improving its in-flight offer, thus strengthening its market position in Central and Eastern Europe.

Long-haul connections are operated by Boeing 787 Dreamliner aircraft, one of the most modern and technologically advanced wide-body aircraft in the world.

LOT Polish Airlines, founded in 1929, is the 11th oldest airline in the world and one of the most recognizable and respected Polish brands internationally.

3. Pomorskie Tourist Board (PROT)

The Pomorskie Tourist Board (PROT), as the leading institution responsible for promoting the Pomeranian Province as an attractive tourist destination, plays a key role in the development of sustainable and high-quality tourism in the region.

PROT’s involvement in this year’s Forum highlights the importance of regional leadership in shaping innovative tourism models and supporting international cooperation in the Baltic Sea region.

Thanks to its in-depth knowledge of local tourism conditions and its commitment to responsible development, PROT brings invaluable expertise in the field of regenerative and data-driven tourism to the discussion. Their participation will help to place global discussions in a regional context and present Pomerania as a modern and conscious center of tourism development.

4. European Solidarity Center (ESC)

The European Solidarity Center is an internationally recognized cultural institution and museum dedicated to the history and legacy of the Solidarity movement and the broader struggle for human rights and democracy in Europe. The ECS’s mission is to inspire civic engagement, dialogue, and international cooperation, which fits perfectly with the Forum’s goals of shaping a more sustainable and inclusive future for tourism in the Baltic Sea region.

Located in the heart of Gdańsk, a city of exceptional historical significance and dynamic development, the ECS is a unique and symbolic venue for discussions on regenerative and data-driven tourism. Forum participants will meet in a space that embodies transformation, resilience, and cross-border cooperation.

The ECS team looks forward to welcoming Forum participants to this inspiring venue, where ideas for a better tomorrow will be born.

5. Oulu Regional Council (Finland)

The Oulu Regional Council (Finland), as the regional body responsible for strategic development, innovation, and international cooperation, plays a key role in supporting sustainable development and cross-border cooperation in the Baltic Sea region. Its participation in this year’s Forum reflects a shared commitment to strengthening regional ties and promoting tourism that is both regenerative and innovation-driven.

Through its active involvement, the Oulu Regional Council brings valuable perspectives on the role of data, technology, and community-centered approaches in shaping the future of tourism in Northern Europe.

We are proud to work with the Council in developing dialogue and joint actions for a smarter and more resilient tourism sector.

The BASCIL project, implemented by the Pomorskie Tourist Board and the Pomerania Development Agency, is one of the most comprehensive initiatives promoting culinary tourism in the region. It has involved the implementation of extensive marketing activities – from study visits and professional online campaigns based on interesting content and high-quality photos and videos, through modern content tools, to numerous publications. All these activities had one goal: to strengthen the recognition of Pomorskie Taste as an innovative, high-quality culinary tourism product.

The Pomorskie Taste was created as a result of cooperation with thirteen local producers – beneficiaries of the Bascil project. It is a network of selected places that offer quality products and unique experiences. The trail includes farms, family-run manufacturers, family businesses, and workshops – all created with passion and respect for tradition and quality. The trail not only promotes local flavors, but also combines cuisine with cultural and educational tourism, encouraging visitors to explore the region through their senses and direct contact with its inhabitants.

The experiences offered as part of Pomorskie Taste are aimed at individual tourists as well as organized groups, business customers, and event organizers. Thanks to the support of the Bascil project, the trail has gained a consistent image, professional promotional tools, and communication channels that allow it to reach a wide audience—local, national, and international.

Three-stage online campaign – consistent communication in digital media

A three-stage online advertising campaign is being implemented on social media platforms (Facebook, Instagram), Google Ads, and YouTube. Strategically planned activities included:

• Stage I (April) – building awareness of the Pomorskie Taste brand and increasing its recognition among residents and tourists;
• Stage II (June) – presentation of specific offers available along the trail;
• Stage III (planned for September 2025) – promotion of the autumn offer with an emphasis on themed integration, educational, and culinary trips.

Thanks to professional targeting and high-quality graphic and video materials, the campaign achieved excellent reach (over a million views) and positive audience reactions.

Professional photo shoot and promotional film

As part of the visual activities, a professional photo shoot was carried out with models and actual partners of the trail. The aim was to present the Pomorskie Taste as an attractive culinary and tourist experience available all year round. The result of this work is a collection of 160 high-quality photos and a 2-minute promotional film used in advertising campaigns, social media, and press materials.

Content campaign – six thematic articles

As part of the content marketing strategy, a series of six professional articles was published on the Pomorskie Prestige and Pomorskie Tours websites. The texts covered the following topics, among others:

• introduction to the concept of the trail and its unique character,
• presentation of regions and local products,

• suggestions for ready-made trips and tourist experiences,
• interviews with producers and participants of the trail,
• presentation of the autumn offer for various groups (tourists, companies, schools, families).

The articles are an important pillar of long-term communication and education of the audience about the advantages of culinary tourism in Pomorskie.

E-book with beneficiaries’ offers

A promotional e-book has also been created, presenting selected facilities and their tourist and culinary offerings. The publication has been designed for a wide range of recipients – from individual tourists, through tour operators, to institutional clients. The e-book is available on the Pomorskie Prestige and Pomorskie Tours websites, providing a convenient tool for travel planning.

Download the e-book

Podcast with an expert – knowledge and inspiration

As part of the communication activities, a podcast was also produced with the participation of expert Hubert Gonera. The conversation focused on the potential of Pomorskie in the context of culinary tourism and the role played by projects such as BASCIL in building the image of the region as a destination for slow food and quality experiences.

Listen to the podcast

PDF catalog – a sales and promotion tool

A catalog of offers in PDF format has also been prepared, containing detailed information about the facilities, the range of services provided, photos, and contact details. The catalog has been designed in a modern, user-friendly graphic form with tourism organizers, event agencies, and individual customers in mind.

Download the catalog

BASCIL page on Pomorskie Prestige – a comprehensive knowledge base

A dedicated tab has been launched on the Pomorskie Prestige portal – Pomorskie Taste, which comprehensively presents all content and materials created as part of the project. The website is available in two language versions – Polish and English – which allows it to reach international audiences and promote the region on foreign markets.

https://pomorskie-prestige.eu/kategoria/bascil

Online beneficiary profiles

In addition, a special subpage with beneficiary profiles has been created on the website, presenting the offer of each project partner. Each card contains a description, photo, and contact details, which significantly facilitates contact with local producers and restaurateurs and increases their visibility on the web.

We are not slowing down—we have more initiatives ahead of us to promote culinary tourism in the region and activities to disseminate proven methods and experiences developed within the project. We are determined to continue our mission, combining local flavors with knowledge and an innovative approach to promoting the region.

The Bike Across the Baltic (BAB) project is coming to an end – it’s the perfect moment to summarize what we’ve achieved over the last two years! The full article is available in English here: ARTICLE

Telle Tuominen, a tourism lecturer at Turku University of Applied Sciences (Project Leader), has compiled the experiences, activities, and achievements of our international project. In her article, she describes the development of the EuroVelo 10 international cycle route around the Baltic Sea, focusing on the results of the Bike Across the Baltic project, implemented between August 1, 2023, and July 30, 2025.

With the growing popularity of cycling as a sustainable means of transport and form of tourism, the BAB project is an important step towards promoting and improving cycling infrastructure in the region. The article presents the latest activities and their impact in the four partner countries: Estonia, Finland, Poland, and Sweden.

The report shows the current state of development of cycling tourism and specific activities carried out as part of the BAB project – from infrastructure investments to promotional and educational activities. It also identifies key factors conducive to the development of cycling routes, as well as strategic directions for further action, both for local governments and non-governmental organizations involved in sustainable mobility, as well as for the tourism industry and cyclists themselves.

Poland: The state of cycling tourism and the contribution of the BAB project

Poland supports the development of cycling tourism through national mobility, health, and climate policies. In the Pomorskie region, the development of cycling is strongly embedded in regional strategies, with an emphasis on active mobility and sustainable tourism. Many regions in Poland have been promoting cycling tourism for years. In June 2025, the Polish Tourist Organization submitted an application to the European Cyclists’ Federation (ECF) to establish a National Coordination Center (NECC) in Poland.

At the regional level, key players include the Pomorskie Tourist Board and the Marshal’s Office of the Pomorskie Province, as well as local non-governmental organizations and local governments. The strengths of cycling tourism in Poland include well-prepared seaside towns such as Ustka and Łeba, growing multimodality (e.g., ferry connections from Gdynia and Gdańsk), and the increasing involvement of local communities through campaigns such as “Cycling May.” The development and promotion of cycling routes is based on structured cooperation and many years of experience in implementing EU projects.

However, challenges remain, such as a lack of nationwide coordination, inconsistent route signage (especially in rural and forest areas), limited availability of cyclist-friendly services in remote areas, and the need to create dedicated cycling infrastructure in places where cyclists share the road with other vehicles.

What has the BAB project changed in Poland?

Thanks to the BAB project, the Pomorskie Tourist Board has carried out a detailed inventory of the EuroVelo 10 route in the regions of Pomerania, Warmia, and Masuria, covering a total length of 420 km. The key strengths of the route and areas for improvement were identified, particularly near the Słowiński National Park, where measures are needed to increase safety, improve signage, and provide adequate leisure infrastructure.

The BAB project also initiated new forms of cooperation between the departments of tourism, transport, and environmental protection in local governments, and raised awareness among tourism experts about the development of cycling tourism. The results of the project include: a Polish version of a comprehensive report on cycling tourism in the Baltic countries, along with good practices and recommendations, available here https:/ /prot.host3.jamel.com.pl/turystyka-rowerowa-w-regionie-morza-baltyckiego-rozwoj-wyzwania-i-najlepsze-praktyki/ , numerous regional workshops with stakeholders from local government units and cycling tourism experts, an international webinar on cycling tourism, which can be viewed here: https://www.youtube.com/watch?v=eyHD8WgVJUw, and thematic sessions on cycling tourism at the Baltic Tourism Forum organized by the Thematic Area Coordinators for Tourism of the EU Strategy for the Baltic Sea Region. Thanks to these activities, the EuroVelo 10 route is becoming increasingly attractive to foreign tourists, and the results obtained provide valuable guidance for future actions at the regional and, soon, national level.

We encourage you to read the full article in the Solutions tab on our website – https://interreg-baltic.eu/project/bab/

The Pomorskie Tourist Board, as the Coordinator of the EU Strategy’s Tourism Policy Area and leader of European projects in our region, invites PROT members and the entire tourism industry to participate in a new, free project called Climate Neutral Destinations (CliNeDest).

The project aims to support entrepreneurs and organizations in creating low-carbon tourism offers that respond to the growing demand for sustainable travel. As part of the project, we offer practical tools for measuring carbon footprints, expert assistance, and the opportunity to collaborate with partners from the Baltic Sea region.

Why is it worth it?

✅ You will learn about free tools and solutions that support the development of low-carbon business.

✅ You will develop new, attractive tourism services in line with market trends.

✅ You will gain a competitive advantage by responding to the expectations of customers looking for sustainable tourism.

✅ You will benefit from the knowledge and experience of partners from the Baltic countries (including Tampere, Helsinki, and Stockholm).

✅ You will take part in study visits and practical workshops on climate-responsible business.

The project is co-financed by the Interreg Baltic Sea Region 2021–2027.

???? We would also like to remind you about the first international webinar dedicated to the project:

“Shaping climate-smart tourism business” – September 9, 2025.

???? Register here

???? For more information about the webinar, see the post: About the webinar

How to join?

Details on participating in the project can be found in the attached PDF file:

???? Download the invitation to participate in the project

PDF file

If you have any questions, please contact:

???? Urszula Danowska, project coordinator: u.danowska@prot.gda.pl

Join us and let’s work together to secure the future of tourism in the Baltic Sea region!

More information about the CliNeDest project:

• • [PL]: CliNeDest. Climate Neutral Destinations
  • [EN]: CliNeDest – Interreg Baltic Sea Region

We want to develop eco-tourism in our region—travel that respects the environment and promotes sustainable development. To better understand how the residents of Pomorskie perceive eco-friendly forms of tourism and what their expectations are, we have prepared a short survey.

Your opinion is very important to us! Completing the survey will only take a few minutes and will help us create valuable and engaging content that meets the needs of the local community.

Click below to start the survey and have a real impact on the development of eco-tourism in Pomorskie!

Fill out the survey: https://ankiety.pomorskie.eu/991434

Climate change is already affecting the seasons, weather, and tourist expectations. What does this mean for your region and tourism business, and how can you turn challenges into new opportunities?

Join us for a free webinar where you will:

• • learn about forecasts for changes in tourist demand,

• • find out how climate change could affect your business and how to prepare for it

• • hear inspiring examples from other Baltic Sea regions,

• • discover ways to increase competitiveness, manage risk, and meet customer expectations

• • learn how the Climate Neutral Destinations project can support your company or organization.

???? Date and time: September 9, 2025, 1:00-3:00 p.m.

???? Language: English

???? Participation: free of charge, registration required

???? Register here

Who can participate?

The webinar is aimed at owners and employees of tourism companies, tourism organizers, representatives of cities and regions, as well as anyone interested in the development of environmentally friendly tourism.

Agenda

1:00 p.m. Welcome to the webinar!

1:05 p.m. Climate change is reshaping European tourism demand – what does it mean for your region? (based on European Commission – JRC study)

Nicoleta Anca Matei, Climate change specialist & Ph.D. in Economics and Finance

1:30 p.m. Keynote: Breaking barriers to climate action in tourism

Jeremy Smith, Entrepreneur & Climate action expert

1:55 p.m. Break

2:00 p.m. Case West Sweden: Climate smart holidays

Fredrik Lindén, CEO & Marie Linde, deputy CEO of the West Sweden Tourist board

2:20 p.m. Company Case – Building a tourism business on climate-smart values

David Naraine, owner of Swedish Country Living®

2:35 p.m. Towards climate-smart tourism through Baltic Sea region cooperation

Annika Koskenkorva, Project Manager at Visit Tampere

14:50 Conclusion and how to get involved

Atlas Juvakka, Project Manager at City of Helsinki

Annika Koskenkorva, Project Manager at Visit Tampere

15:00 End of the webinar

???? More information

???? Register here

The webinar is organized as part of the CliNeDest project, funded by the European Union under the Interreg Baltic Sea Region Program 2021–2027.

More information about the CliNeDest project:

• • [PL]: CliNeDest. Climate Neutral Destinations
  • [EN]: CliNeDest – Interreg Baltic Sea Region

On June 26, we promoted Kashubia and the entire Pomorskie region in an exceptionally sweet and heavenly way. We invited Kashubian strawberries aboard LOT Polish Airlines in the form of appetizing muffins, which were enjoyed by many passengers on the Warsaw-Gdańsk-Warsaw route.

At the end of June, LOT Polish Airlines passengers were able to enjoy unique muffins with Kashubian strawberries, prepared by the family-run Wega Joanna Krawczyk Confectionery in Gdańsk. The sweet treat was not only a feast for the palate, but also an invitation to discover the pomorskie flavors and visit Kashubia – both for longer family vacations and short trips close to nature.
Kaszëbskô malëna, or Kashubian strawberry, has long been our regional treasure. It has also been appreciated by the world – in the prestigious TasteAtlas ranking, it took second place among the best fruits in the world. No wonder that it has become the symbol of the summer campaign promoting Pomorskie. Muffins with strawberries were served on board planes and at Gdańsk Airport, where they were offered to travelers and guests.

The campaign was not only intended to delight with its taste, but also to remind people that Pomorskie is the perfect holiday destination – full of nature, hospitality, and unique culinary experiences. Together with the Pomorskie Tourist Board, the Marshal’s Office of the Pomorskie Province, and LOT Polish Airlines, we showed how beautifully the region can be promoted – through taste, hospitality, and a genuine passion for local products.

Kashubian strawberries delight not only with their taste, but also with their appearance – they are smaller, intensely fragrant, darker in color, and have a thin, shiny skin. Their sweetness is reminiscent of wild strawberries, and their juiciness and firmness make them irresistible.

It was a real feast for the senses and a beautiful way to invite people to discover Pomorskie – a region where taste, nature, and tradition go hand in hand. We would like to thank everyone who was with us that day, and we invite you to continue discovering the flavors of Kashubia and pomorskie!

The Velo-city 2025 international conference in Gdańsk was not only a global celebration of cycling, but also an excellent opportunity to meet the partners of the Baltic Biking UPGRADE (BBU) project, funded by the Interreg South Baltic program, which aims to develop and promote long-distance cycling tourism along the Baltic coast.

BBU project stand – a center for cooperation and inspiration

During the four-day conference, BBU project partners were present with their own project stand, which became a place for intensive discussions, meetings, promotion, and sharing experiences. The stand, run jointly by the Pomorskie Tourist Board (project leader) and partners from Poland, Denmark, Sweden, Germany, Belgium, Lithuania, and Finland, was visited by many guests, from cycling tourism experts to representatives of European and national institutions.

Among the active participants in the project meetings and those present at the stand were partners from:

• Pomorskie Tourist Board (PROT) – Poland (project leader)

• West Pomeranian Tourist Board – Poland
• Danish Cycling Tourism (Dansk Cykelturisme) – Denmark
• Cykelfrämjandet – Swedish Cycling Advocacy Organisation – Sweden
• European Cyclists’ Federation (ECF) – Belgium
• and an expert collaborating with the Blekinge Region – Sweden

Associate partners were also present, including representatives of the Pomorskie Province, the West Pomorskie Province, The Finnish Center for Cycling Tourism – Bikeland, the Polish Tourist Organization (POT) – whose Vice President visited our stand, supporting the activities of BBU and other initiatives related to cycling tourism.

BBU on stage – participation in a panel discussion led by the ECF

The strong presence of the BBU project was also evident during the conference’s thematic sessions. Magda Leszczyna-Rzucidło, representing the Pomorskie Tourist Board and acting as Coordinator of the EUSBSR Tourism Thematic Area, took part as a panelist in the discussion entitled “Overcoming challenges in EU-funded projects,” led by Goran Lepen from the European Cyclists’ Federation. In her speech, Magda shared her experiences from the implementation of the BBU project, including those related to the management of international partnerships, effective communication with stakeholders, and the planning of dissemination activities.

Thanks to this session, the Baltic Biking UPGRADE project was presented as an example of a successful and integrated international cycling project that combines infrastructure activities with promotion, education, and sustainable mobility policy.

Wideo-relacje z partnerami – głos regionów Bałtyku

Korzystając z obecności wszystkich partnerów i ekspertów w jednym miejscu, przygotowaliśmy serię krótkich wideo-wywiadów, w których nasi partnerzy opowiedzieli:

• • czym zajmuje się ich organizacja w projekcie BBU,

• • jaka jest ich rola i wkład w rozwój trasy rowerowej wokół Bałtyku,

• • co sądzą o konferencji Velo-city 2025 w Gdańsku i dlaczego warto uczestniczyć w takich wydarzeniach.

Powstał materiał, który oddaje atmosferę współpracy i pasji do rozwoju turystyki rowerowej w regionie. Zachęcamy do obejrzenia efektów nagrań tutaj:

https://www.facebook.com/share/r/1FsBuDhxu4

Baltic Biking UPGRADE is more than just a project—it is a shared vision of the Baltic Sea region as an accessible, friendly, and sustainable cycling destination that connects people, countries, and values. Our participation in Velo-city 2025 confirmed that we are well on our way to making this goal a reality.