The Pomorskie Tourist Board, together with its partners, joined the Canal+ project and prepared three unique episodes of the series “Polska z góry NAJ” (Poland from above). Each episode presents three attractions of the pomorskie Province in unique drone shots. The aim of the production is to encourage Canal+ viewers to discover the region and visit Pomorskie.

The premiere of the first episode took place on October 6 on Planete+. The program can also be viewed on Canal+ Online, and reruns are available on the Planete+ channel.

In December, the series will also be broadcast on Canal+ 360, reaching an even wider audience.

The series “Polska z góry NAJ” is a continuation of Canal+’s popular travel format, which presents the most picturesque corners of the country. Thanks to the cooperation with PROT, this time Pomorskie, a region full of history, nature, and inspiring tourist attractions, takes a special place.

Photo: excerpts from Canal+ Polska footage

Each episode presents three attractions of the pomorskie Province in unique drone shots. The aim of the production is to encourage Canal+ viewers to discover the region and visit Pomorskie.

The premiere of the first episode took place on October 6 on Planete+. The program can also be viewed on Canal+ Online, and reruns are available on the Planete+ channel.

In December, the series will also be broadcast on Canal+ 360, reaching an even wider audience.

The series “Polska z góry NAJ” is a continuation of Canal+’s popular travel format, which presents the most picturesque corners of the country. Thanks to the cooperation with PROT, this time Pomorskie, a region full of history, nature, and inspiring tourist attractions, takes a special place.

Photo: excerpts from Canal+ Polska footage

From February 28 to March 3, 2025, Pomorskie hosted Czech journalist Eva Kadlec Dědochová, representing the prestigious Lock in Suite magazine. The visit was part of a study trip organized by the Pomorskie Tourist Board (PROT) in cooperation with the Foreign Center of the Polish Tourist Organization in Prague, the Gdańsk Tourist Organization, and the Sopot Tourist Organization.

The preparation and implementation of the program was also supported by the partners of the Pomorskie Prestige project, presenting the highest level of regional hospitality and premium offers.

During her several-day stay, the journalist visited Gdańsk, Sopot, and Gdynia, learning about both the rich cultural heritage of the Tri-City and its contemporary, modern tourist offer. In Gdańsk, Eva Kadlec Dědochová visited, among others, the Amber Museum and Artus Court – gems in the collection of the Gdańsk Museum. She also took a walk along the seaside Orłowo and visited Sopot, where she had the opportunity to experience the atmosphere of the resort and its unique hotel and gastronomic offer.

During her visit, the journalist learned about the history of the region, its natural and cultural wealth, and experienced pomorskie hospitality. The hotel and restaurant industry presented itself from its best side, confirming that Pomorskie is a destination with high standards of service and a diverse offer for demanding guests.

Lock in Suite is a new, exclusive, 300-page magazine printed on luxury paper, aimed at wealthy and discerning readers. The magazine is distributed through private airlines, VIP terminals, and real estate development networks, among others, and its content is published in Czech and English. The first issue had a circulation of 22,000 copies, gaining recognition among readers looking for inspiration in the areas of travel, lifestyle, and luxury experiences.

The result of the visit is a publication presenting the Tri-City and the attractions of Pomorskie in the April issue of the magazine. The material is available online (page 168):

???? See the article in Lock in Suite

The Pomorskie Tourist Board, together with its partners, is consistently developing international cooperation and promoting the region as a destination full of inspiration, history, modernity, and excellent quality tourist services.

Summer in Pomorskie was once again filled with the sounds of good energy and holiday hits. In June, the crew of “Eska on the Beach,” one of Eska TV’s most recognizable holiday productions, visited Pomorskie to film the next episodes of their summer series. The study visit took place in cooperation with the Pomorskie Tourist Board (PROT), which supported the recording process, provided information about the region’s attractions, and helped organize local visits.

Summer in Pomorskie was once again filled with the sounds of good energy and holiday hits. In June, the crew of “Eska on the Beach,” one of Eska TV’s most recognizable holiday productions, visited Pomorskie to film the next episodes of their summer series. The study visit took place in cooperation with the Pomorskie Tourist Board (PROT), which supported the recording process, provided information about the region’s attractions, and helped organize local visits.

The cooperation between the Pomorskie Tourist Board and the editorial team of Eska TV is another example of effective activities promoting the region in modern media. Thanks to the organizational and substantive support of PROT, the production was able to create attractive material presenting Pomorskie from many perspectives – from urban beaches and ports to nature reserves and ecological initiatives.

As emphasized by PROT representatives, cooperation with nationwide media is one of the most effective forms of promoting the region, allowing it to reach new audiences, especially young people for whom Eska is a natural source of information about trends, music, and ways to spend free time.

The broadcast of the episodes of “Eska on the Beach” was not only a summary of the summer season, but also an invitation to visit Pomorskie outside the main season. In the material, viewers could see that the region offers many opportunities – from outdoor activities and nature tourism to culture and local flavors.

PROT consistently builds the image of Pomorskie as a year-round destination – open, diverse, and inspiring. Joint projects with the media and internet creators are an important part of this strategy, allowing the region to be shown from an authentic, modern, and emotional perspective.

The Pomorskie Tourist Board would like to thank the editors of Eska TV for their fruitful cooperation and professional presentation of Pomorskie in the rhythm of summer. We believe that our joint activities will contribute to the further development of tourism in the region and encourage more people to discover the charms of Pomorskie – a place where summer never ends.

This year’s Italian influencer campaign, “Elementi di Polonia,” organized by PROT in cooperation with the Polish Tourist Organization’s Foreign Center in Rome, focused on the four elements, with Pomorskie represented by the element of WATER. The organizers were guided by the spirit of slow tourism, experiencing nature, forests, water, and, above all, limiting the use of social media. Therefore, influencers had limited access to the Internet and their phones, and they reported on some of their experiences after the event, without any contact with the world of technology, even for a short time.

The campaign was launched on the Italian market in the second half of April and culminated in a visit by two Italian influencers, Fiammetta Gatto and Alessandro Tofani (IG profile: @fiammettaphotos) on June 1-6, 2025, to Pomorskie. The guests began and ended their visit in Gdańsk, traveling through the northern, southern, and eastern parts of the Pomorskie region. They visited a variety of places: the Hel Peninsula with Chałupy and Kuźnica, where they enjoyed water sports; Pałac pod Bocianim Gniazdem (Stork’s Nest Palace) in Runowo, where they had the opportunity to explore the area on horseback; Bory Tucholskie with the Natural History Museum of the Bory Tucholskie National Park and the Animal Show Farm in Chociński Młyn; Wdzydze Kiszewskie with the Teodora and Izydor Gulgowski Museum and Ethnographic Park, admiring the landscape of the area and the Kashubian lakes from the observation tower. In addition, they spent a day in Żuławy, taking a cruise with Morski Safari to observe seals and a cruise on the Mała Pętla Żuławy (Small Żuławy Loop). As part of the planned sports activities, an important part of the program was also a canoeing trip down the Brda River and a bicycle trip through the Vistula Spit along the R10 route. An integral part of the visit was also the local cuisine presented by the partners of Pomorskie Prestige.

The impressive results of the campaign can be found in the report, in which the analytical data is the result of accurate calculations, including sponsored posts, both organic and paid, as well as targeted advertisements aimed at increasing brand recognition:

REPORT 2025 ELEMENTI DI POLONIA SOCIAL CAMPAIGN

The total reach (Pomorskie) is:

• 2,020,745 unique users
• 3,758,080 views (posts on Facebook and Instagram)
• The overall data for the entire campaign, including data from Polonia Travel IT and creators, is 6,569,981 views, reach – 2,762,272, interactions – 67,467 people.

The Pomorskie Tourist Board would like to thank its partners and all those involved for their help in preparing and implementing the activities planned as part of the campaign.

Study visit on the occasion of the launch of the Gdańsk–Budapest flight connection

On October 8–11, 2025, the Pomorskie Tourist Board hosted a group of journalists from Hungary who visited the region as part of a study visit organized to mark the launch of a new direct flight connection between Gdańsk and Budapest.

Impressions of Pomorskie: history, modernity, and hospitality

Guests from Hungary emphasized that the Tri-City surprised them with its diversity and friendly atmosphere. They were particularly impressed by the historic streets of Gdańsk’s Main Town, the region’s modern tourist infrastructure, the local cuisine based on fresh products and maritime traditions, as well as our warmth and hospitality.

At Uphagen’s House, guests were transported back in time to the 18th century, viewing the reconstructed interiors of old Gdańsk tenement houses. At the modern Amber Museum, the ladies discovered the secrets of “Baltic gold.” The ladies experienced strong emotions during their visit to the Museum of the Second World War, where the permanent exhibition made a big impression on the visitors.

In the heart of Gdynia, the journalists visited Dar Pomorza, a majestic sailing ship and symbol of the region’s maritime heritage. The walk around Gdynia also took our guests to the Emigration Museum, where they were impressed by stories of thousands of Polish and European emigrants who started their new lives in Gdynia.

The visit also included a moment of respite. A walk along the famous Sopot Pier provided an opportunity to experience the unique atmosphere of this seaside resort. In Oliwa, one of the greenest districts of Gdańsk, the journalists visited Oliwa Star – a unique place combining architecture and modern gastronomy.

At the end of their stay in the region, our guests visited the largest brick castle in Europe – the Castle Museum in Malbork.

New Gdańsk–Budapest connection – a bridge between regions

The launch of a direct Gdańsk–Budapest flight connection, operated by Wizz Air since July 2025, opens up new opportunities for tourism cooperation between the Pomeranian region and Hungary. This connection will facilitate travel for individual tourists and strengthen relations between the tourism industries of both regions. It is worth recalling that as part of activities promoting Gdańsk on the Hungarian market, the Pomorskie Tourist Board, together with representatives of Tri-City hotels, participated in industry workshops in Budapest.

The visit has already resulted in the first series of positive media reports in the Hungarian press and on the internet, which we believe will contribute to increased interest in the Pomeranian region among tourists from that country.

The visit was organized in cooperation with the Foreign Center of the Polish Tourist Organization in Budapest. We would like to express our sincere thanks to all PROT partners involved in the implementation of the program.

On June 1-6, 2025, we will be hosting two Italian influencers in Pomorskie. Fiammetta Gatto and Alessandro Tofani (https://www.instagram.com/fiammettafiore_?igsh=Y2Zic2Z0d3NzZDVq) in connection with an influencer campaign organized on the Italian market in cooperation with the Foreign Center of the Polish Tourist Organization in Rome.

The guests will travel through the northern, southern, and eastern parts of the Pomeranian region. They will visit various places: the Hel Peninsula with Chałupy and Kuźnica, where they will experience water sports; the Palace under the Stork’s Nest in Runowo, where they will have the opportunity to explore the area on horseback; Bory Tucholskie with the Natural History Museum of the Bory Tucholskie National Park and the Animal Show Farm in Chociński Młyn; Wdzydze Kiszewskie with the Museum – Ethnographic Park of Teodora and Izydor Gulgowski, admiring the landscape of the area and the Kashubian lakes from the observation tower. In addition, they will spend a day in Żuławy, taking a cruise with Morskie Safari to observe seals and a cruise on the Mała Pętla Żuław (Small Żuławy Loop). As part of the planned sports activities, an important part of the program will also be a canoeing trip down the Brda River and a bicycle trip across the Vistula Spit along the R10 route.

An integral part of the visit will also be the local cuisine presented by the partners of Pomorskie Prestige.

This year’s campaign on the Italian market focuses on the four elements, with Pomorskie represented by the element of WATER. The organizers are guided by the spirit of slow tourism, experiencing nature, forests, water, and, above all, limiting the use of social media. Therefore, influencers will have limited access to the Internet and their phones in order to report on their experiences after they have had them—without contact with the world of technology, even for a short time.

Materials from the trip will be published on the influencers’ IG and via FB ZO POT in Rome.

From March 25 to 30, 2025, Pomorskie will host Australian journalist Richard Coles, who writes about unique travel experiences for the award-winning website eglobal (Global Travel Media) https://eglobaltravelmedia.com.au/2024/12/19/global-travel-media-2025-award-winning-travel-news-leader/ .

During his several-day visit, the journalist explores the region, focusing primarily on Gdańsk and Sopot. He learns about the history and present day of the cities, walking with a guide and enjoying many pleasant experiences thanks to the Gdańsk Tourist Card and Sopot Tourist Card . Richard will visit, among others, the Forest Opera and the State Art Gallery in Sopot, and will also be a guest of the Polish Baltic Philharmonic in Gdańsk during a symphony concert.

The journalist’s interest in travel stems from his childhood spent in Canada, as well as the US and the UK, and from his long career in the aviation industry, during which he lived in nine different countries and worked in over 55. He now translates his travel experiences into articles that tell stories and spark interest, making readers want to include these places in their travel plans.

In his articles, the journalist aims to focus the attention of middle-aged and older tourists who want to learn more about destinations such as Pomerania and Poland. These are mature and experienced tourists who, while exploring the places they visit and enjoying the attractions available, also spend significant amounts of money, contributing to the city’s budget.

The study visit was organized by the Pomorskie Tourist Board in cooperation with the Sopot Tourist Organization and the Gdańsk Tourist Organization, and courtesy of cultural institutions in Gdańsk and Sopot.