On October 23, a special meeting was held at the Gdynia Film Center, during which we celebrated the completion of the project “Feel more with Agnieszka Cegielska off-season.” We invited Agnieszka Cegielska and the people who co-created the film journey through Pomorskie with us to an internal preview screening.

Premiere with Agnieszka Cegielska at the Gdynia Film Center

We love Pomorskie in the off-season and believe that tourists and residents will love it too. It is then that the region reveals its most authentic face. That is why, together with our partners, we have implemented the project “Feel more with Agnieszka Cegielska in the off-season.” The internal preview screening was our way of thanking everyone involved in the project for their cooperation, ideas, and time spent together. The meeting had a distinctly local flavor. The ladies from the Powiśle Women’s Space Association and the Pastwa Rural Women’s Club prepared gooseberry compote for all the guests – the very same compote that Agnieszka Cegielska enjoyed so much during the recordings. After the screening of three episodes, we invited everyone to enjoy apple pie made with apples from Pastwa and a cake, accompanied by lively conversation and networking in a friendly atmosphere.

Experience more with Agnieszka Cegielska in the off-season – when will the first episode premiere?

Agnieszka Cegielska has become the ambassador for the Pomorskie Prestige campaign, organized by the Pomorskie Tourist Board. As a well-known journalist and nature lover, she promotes the charms of Pomorskie in the off-season – in its autumn and winter versions. As part of the project, she visited the Tri-City and the most beautiful corners of the region, discovering their uniqueness, local flavors, the idea of slow life, and rich history. A series of three films, with the premiere of the first episode on October 30 on the Internet, will be available on the YouTube channel pomorskie.travel and on Agnieszka Cegielska’s channel. The campaign’s slogan is “Feel more in the off-season.”

If you want to stay up to date, follow our project www.pomorskie-prestige.eu.

The first half of 2025 was marked by intensive promotional activities in the digital space. Continuing its strategy of promoting the region through online channels, PROT focused on projects that increase the region’s recognition as an attractive tourist destination.

Below we present selected initiatives implemented during this period.

Copernicus Trail – social media campaign

As part of its cooperation with partners from the Warmian-Masurian and Kuyavian-Pomeranian provinces, the Pomorskie Tourist Board carried out a campaign promoting places and attractions located on the Copernicus Trail. The activities were carried out on the Facebook and Instagram profiles of the Copernicus Trail – Constellation of Places, Mazury.travel, and Pomorskie.travel.

Campaign results: reached 1.4 million users, over 5 million post views, over 230,000 promotional video views, and nearly 70,000 reactions.

Pomorskie Tours – new booking, analytical, and promotional tools

In the first half of this year, the pomorskietours.pl website was modernized by implementing a new booking system, optimizing UX, and expanding analytics. This allows for more effective monitoring of the effectiveness of marketing activities.

At the same time, new social media campaigns were launched to support the sale of one-day guided tours.

Result: a steady increase in the number of bookings and higher sales year-on-year.

Google Ads Grant – non-profit campaigns

At the beginning of the year, PROT joined the Google Ads Grant program, which enables non-profit organizations to run promotional campaigns.

Results: over 220,000 impressions, 34,000 clicks, advertising equivalent worth USD 38,000.

Pomeranian Tourist Card – sales campaign

As part of online activities, the promotion of the Pomorskie Tourist Card packages continued using Meta Ads and Google Ads. The implementation of advanced analytics on the kartaturysty.pomorskie.travel website and constant campaign optimization contributed to the sale of over 1,200 packages in the first half of 2025.

Kashubian strawberries – seasonal campaign

During the summer season, a campaign was conducted to promote a regional product – Kashubian strawberries. Online activities accompanied the distribution of local delicacies on board LOT Polish Airlines flights on the Gdańsk–Warsaw–Gdańsk route and at Gdańsk airport.

Campaign results: over 200,000 post views, 15,000 video views, hundreds of user reactions.

Summary

The activities carried out in the first half of 2025 confirm the effectiveness of the multi-channel strategy for promoting the Pomeranian region. The use of online tools not only allowed us to reach a wide audience, but also provided real support for the sale of tourism products and services. The continuation of these activities in the coming months remains one of the key elements of PROT’s communication strategy.