The Polish Tourist Organization has announced the 22nd edition of the competition for the Best Tourist Product. Thus, the Pomorskie Tourist Board is once again conducting the regional stage of this competition in the Pomorskie Province.
The aim of the competition is to improve the quality and competitiveness of tourist offerings by creating products that are not only attractive to tourists, but also innovative, tourist-friendly, and offer many opportunities to spend free time in an interesting way. Every year, the competition jury pays special attention to the accessibility of tourist products for tourists and the use of modern technologies and innovations in product development. The certificates of the Polish Tourist Organization are the most important award in the field of tourism, constituting a recommendation and guarantee of the highest level of service. They also raise the status of a tourist product and strengthen its position in customer offers, thanks to which the brand of a given product becomes recognizable throughout the country and even abroad.
Tourism products submitted to the competition compete for four types of certificates. The most prestigious, and the one whose selection arouses the most excitement, is the Gold Certificate, which can be awarded to a tourism product no earlier than three years after the date of receiving the POT Certificate.
POT Certificates are awarded to tourism products in five categories:
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- Tourism service package – Tourism event
Every year, as many as 10 POT Certificates are awarded to products that meet all the evaluation criteria and have been on the market for more than two years.
The Tourist Discovery of the Year 2025 Certificate is awarded to products that have extraordinary potential, are still little known, and have been on the tourist market for less than two years.
Internet and social media users also have a say in the POT competition, evaluating the products nominated in the Internet Users’ Certificate competition. Voting takes place on the polska.travel website, where Internet users, based on their subjective assessment of the places they have visited and their impressions of participating in events, select one product from among those submitted for voting. The Regional Commission nominates one of the candidates for the POT Certificate in a given year to vote for this certificate.
The POT Certificate is a special distinction awarded to unique tourist attractions in Poland, distinguished by their quality, professional service management, and high level of tourist service. This is the 22nd edition of the competition, and I am extremely pleased that the number of such facilities in our country is growing every year. It is worth noting that Poland is currently among the top 20 most attractive tourist destinations in the world. This is undoubtedly due in large part to the uniqueness and affordability of the tourist product, which is also appreciated by the members of the Competition jury, admits POT President Rafał Szmytke.
All certified tourist products will be included in the Polish Tourist Organization’s promotional program. The winner of the POT Gold Certificate will receive a promotional campaign worth PLN 250,000. You can read about the previous winners of the Polish Tourist Organization’s competition on the National Tourist Portal:
https://www.polska.travel/najlepsze-produkty-turystyczne-certyfikaty-pot/
Visit https://konkurs.pot.gov.pl/konkurs and register your participation!
We are waiting for applications in the regional stage until July 31, 2025. For more details on the application, please contact Agnieszka Chapońkowska a.chaponkowska@prot.gda.pl, tel.: 500-170-430
Instructions for institutions submitting tourism products:
https://konkurs.pot.gov.pl/konkurs/help/wlasciciel
Rules of the competition