Pomorskie with a local flavor – integrated promotion of the Pomorskie Taste in the Bascil project

The BASCIL project, implemented by the Pomorskie Tourist Board and the Pomerania Development Agency, is one of the most comprehensive initiatives promoting culinary tourism in the region. It has involved the implementation of extensive marketing activities – from study visits and professional online campaigns based on interesting content and high-quality photos and videos, through modern content tools, to numerous publications. All these activities had one goal: to strengthen the recognition of Pomorskie Taste as an innovative, high-quality culinary tourism product.

The Pomorskie Taste was created as a result of cooperation with thirteen local producers – beneficiaries of the Bascil project. It is a network of selected places that offer quality products and unique experiences. The trail includes farms, family-run manufacturers, family businesses, and workshops – all created with passion and respect for tradition and quality. The trail not only promotes local flavors, but also combines cuisine with cultural and educational tourism, encouraging visitors to explore the region through their senses and direct contact with its inhabitants.

The experiences offered as part of Pomorskie Taste are aimed at individual tourists as well as organized groups, business customers, and event organizers. Thanks to the support of the Bascil project, the trail has gained a consistent image, professional promotional tools, and communication channels that allow it to reach a wide audience—local, national, and international.

Three-stage online campaign – consistent communication in digital media

A three-stage online advertising campaign is being implemented on social media platforms (Facebook, Instagram), Google Ads, and YouTube. Strategically planned activities included:

• Stage I (April) – building awareness of the Pomorskie Taste brand and increasing its recognition among residents and tourists;
• Stage II (June) – presentation of specific offers available along the trail;
• Stage III (planned for September 2025) – promotion of the autumn offer with an emphasis on themed integration, educational, and culinary trips.

Thanks to professional targeting and high-quality graphic and video materials, the campaign achieved excellent reach (over a million views) and positive audience reactions.

Professional photo shoot and promotional film

As part of the visual activities, a professional photo shoot was carried out with models and actual partners of the trail. The aim was to present the Pomorskie Taste as an attractive culinary and tourist experience available all year round. The result of this work is a collection of 160 high-quality photos and a 2-minute promotional film used in advertising campaigns, social media, and press materials.

Content campaign – six thematic articles

As part of the content marketing strategy, a series of six professional articles was published on the Pomorskie Prestige and Pomorskie Tours websites. The texts covered the following topics, among others:

• introduction to the concept of the trail and its unique character,
• presentation of regions and local products,

• suggestions for ready-made trips and tourist experiences,
• interviews with producers and participants of the trail,
• presentation of the autumn offer for various groups (tourists, companies, schools, families).

The articles are an important pillar of long-term communication and education of the audience about the advantages of culinary tourism in Pomorskie.

E-book with beneficiaries’ offers

A promotional e-book has also been created, presenting selected facilities and their tourist and culinary offerings. The publication has been designed for a wide range of recipients – from individual tourists, through tour operators, to institutional clients. The e-book is available on the Pomorskie Prestige and Pomorskie Tours websites, providing a convenient tool for travel planning.

Download the e-book

Podcast with an expert – knowledge and inspiration

As part of the communication activities, a podcast was also produced with the participation of expert Hubert Gonera. The conversation focused on the potential of Pomorskie in the context of culinary tourism and the role played by projects such as BASCIL in building the image of the region as a destination for slow food and quality experiences.

Listen to the podcast

PDF catalog – a sales and promotion tool

A catalog of offers in PDF format has also been prepared, containing detailed information about the facilities, the range of services provided, photos, and contact details. The catalog has been designed in a modern, user-friendly graphic form with tourism organizers, event agencies, and individual customers in mind.

Download the catalog

BASCIL page on Pomorskie Prestige – a comprehensive knowledge base

A dedicated tab has been launched on the Pomorskie Prestige portal – Pomorskie Taste, which comprehensively presents all content and materials created as part of the project. The website is available in two language versions – Polish and English – which allows it to reach international audiences and promote the region on foreign markets.

https://pomorskie-prestige.eu/kategoria/bascil

Online beneficiary profiles

In addition, a special subpage with beneficiary profiles has been created on the website, presenting the offer of each project partner. Each card contains a description, photo, and contact details, which significantly facilitates contact with local producers and restaurateurs and increases their visibility on the web.

We are not slowing down—we have more initiatives ahead of us to promote culinary tourism in the region and activities to disseminate proven methods and experiences developed within the project. We are determined to continue our mission, combining local flavors with knowledge and an innovative approach to promoting the region.